Literasi digital
Pemberdayaan kader PKK melalui optimalisasi AI dalam pembuatan konten online
DOI:
https://doi.org/10.61251/cej.v4i3.450Keywords:
Pelatihan, teknologi, artificial intelligence, media online, emicAbstract
Kemajuan teknologi Artificial Intelligence (AI) pada media online membawa dualitas antara peluang efisiensi kreatif dan risiko pengaburan realitas melalui konten hasil kloning (suara, wajah, dan animasi). Masyarakat, khususnya di tingkat keluarga, kerap menjadi konsumen pasif yang rentan terhadap manipulasi informasi digital. Tujuan kegiatan ini adalah membangun kesadaran kritis serta keterampilan teknis bagi kader PKK Kelurahan Gedawang sebagai pelopor literasi digital di lingkungan warga. Pelatihan ini menggunakan metode komunikasi langsung (face-to-face) dengan pendekatan interaktif berbasis emic, yaitu menggali permasalahan nyata yang dihadapi peserta di lapangan untuk dicarikan solusinya melalui teknologi AI. Hasil dari pengabdian ini diharapkan mampu meningkatkan kemandirian kader PKK dalam memproduksi konten positif yang sehat, kreatif, dan edukatif, sekaligus memiliki daya kritis terhadap keaslian informasi di era digital. Melalui pemberdayaan ini, kader PKK berperan sebagai percontohan dalam meminimalisir risiko sosial-ekonomi akibat penyalahgunaan teknologi AI di masa depan. Kegiatan ini memiliki keterbatasan dalam aspek durasi dan infrastruktur perangkat, Antusiasme peserta dalam mengadopsi teknologi AI untuk tujuan produktif, seperti promosi UMKM lokal, menunjukkan bahwa pemberdayaan berbasis teknologi sangat mungkin dilakukan di tingkat mikro.Bagi tim pengabdian selanjutnya, sangat disarankan untuk membentuk wadah komunikasi permanen, seperti grup konsultasi digital atau komunitas belajar berbasis media sosial. Keberadaan kanal ini berfungsi sebagai media monitoring dan evaluasi jangka panjang guna memastikan keberlanjutan dampak program.
Advances in Artificial Intelligence (AI) technology in online media present a duality between opportunities for creative efficiency and the risk of blurring reality through cloned content (voices, faces, and animations). The public, particularly at the family level, often becomes passive consumers who are vulnerable to digital information manipulation. The objective of this activity is to build critical awareness and technical skills among PKK cadres in Gedawang Subdistrict as pioneers of digital literacy within their communities. This training uses a face-to-face communication method with an interactive, emic-based approach, which involves exploring real-world problems faced by participants in the field to find solutions through AI technology. The outcome of this community service initiative is expected to enhance the independence of PKK cadres in producing positive, wholesome, creative, and educational content, while also fostering their critical thinking skills regarding the authenticity of information in the digital age. Through this empowerment, PKK cadres will serve as role models in minimizing the socioeconomic risks resulting from the misuse of AI technology in the future. This initiative has limitations in terms of duration and hardware infrastructure. However, the participants’ enthusiasm for adopting AI technology for productive purposes—such as promoting local MSMEs—demonstrates that technology-based empowerment is very much feasible at the micro level. For future community service teams, it is highly recommended to establish a permanent communication platform, such as a digital consultation group or a social media-based learning community. The existence of such channels serves as a medium for long-term monitoring and evaluation to ensure the sustainability of the program’s impact.
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Copyright (c) 2026 Dian Marhaeni Kurdaningsih, Iky Putri Aristhya, Urip Mulyadi
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